Becoming Arcana

On Building a Practice for the In-Between.

There’s a point, somewhere between endings and beginnings, where you stop waiting for stability and start creating your own, despite the fear and the hesitancy.

That’s how Arcana Communications began - not as a business plan, but as a realization.

After years of guiding biotech organizations through transformations, layoffs, integrations, and culture rebuilds, I started noticing a few patterns:

Every company was chasing clarity yet few were creating it.

Every leader wanted to do right by their people yet few had the structure or language to do it well.

I’d spent so many late nights drafting talking points for other people’s hard conversations - the kind that carry real human weight. Then, one day, I was on the receiving end of one. And like many others in biotech, not even for the first time! 

This is why I understand change from both sides: from the side of leaders delivering the hardest message of their career and from the side of the employee hearing that message.

This understanding humbles me and clarifies something I believe is essential: transformation isn’t a communications exercise. It’s an emotional event. And if we don’t name that truth, we risk building systems that look perfect on paper but collapse under the weight of silence.

I built Arcana for that in-between space - the one where transformation is necessary, but humanity can’t be optional.

The Meaning of the Name

If you know me, you probably think, “now that’s someone who loves all things spooky and esoteric.” And you’d be right.

Arcana Communications is, in many ways, a reflection of that — my authentic self.

In tarot, the arcana are the secrets — the deeper truths beneath the surface story. That felt right for the work I do.

Because in every transformation, there are the visible mechanics — the timelines, the headcounts, the org charts — and then there are the invisible currents: fear, hope, identity, belonging.

Change fails when we ignore those invisible parts. It succeeds when we name them, honor them, and design for them.

That’s the work of Arcana Communications: making the unseen forces of change visible, navigable, and deeply human.

What I Believe

Transformation is human before it’s operational.
Restructures, mergers, R&D pivots - they all hinge on how people feel and communicate through uncertainty.

Communication is design.
Every email, town hall, or leader script is a piece of architecture that either holds people up or lets them fall through the cracks.

Clarity is care.
Telling the truth, with context, compassion, and respect, is one of the deepest forms of leadership.

I’ve learned that change, at its core, isn’t about control. It’s about containment. It’s about designing the space where fear doesn’t take over before meaning can emerge.

That’s what good communication does: it builds a bridge between endings and beginnings.

The Practice

Arcana works with tech, biotech and life sciences organizations to design communication systems for times of transformation, from RIFs and integrations to culture resets and leadership transitions.

I can help you:
• Translate strategy into story.
• Equip leaders to communicate with authenticity.
• Create frameworks and rituals that rebuild trust.
• Balance urgency with empathy.

Arcana can bring together the rigor of operational strategy and the tenderness of human design, because sustainable change needs both.

This is transformation, done intentionally.

What Comes Next

Arcana is more than a consultancy; it’s a space for reimagining how organizations move through change.

A space where precision and empathy aren’t opposites, but partners.
Where language becomes a form of leadership.
Where the process of transformation feels like alignment, not loss.

If you’re standing at the threshold of change - whether you’re leading it or living through it - I’d love to help you design the architecture that makes it human.

Because every organization holds its own arcana - the truths waiting to be spoken. And sometimes, saying them out loud is where the healing begins.

Arcana Communications: Where meaning meets change.

Arcana Communications: Where meaning meets change.