About Arcana
The human architecture of change.
Every organization has two structures:
the visible one — plans, charts, roles, systems
the hidden one — trust, tone, belonging, fear, meaning
Arcana works in both.
I help CPOs, people leaders, and executives at biotech, life sciences, and mission-driven organizations navigate the moments that test their identity: workforce reductions, leadership transitions, restructures, and the uncertain in-between spaces where clarity is most needed. That includes the work of rebuilding after one of those moments has already tested them, not just moving through the moment itself.
Communication isn’t decoration. It’s the infrastructure of trust.
Who Arcana Serves
Biotech and life sciences teams
CPOs and people leaders at funded companies navigating workforce reductions, restructures, and leadership transitions — without the internal comms capacity to manage it alone.
High-growth science and technology companies
Medtech, deep tech, and adjacent sectors where talent and trust are the product. Losing people's confidence during a transition has consequences that outlast the moment.
Nonprofit leaders
EDs and HR directors managing leadership transitions, funding shocks, and restructures where mission-driven staff and funder relationships are both on the line. Discounted partnerships available.
Leaders guiding people through uncertainty
Executives, directors, and team leads who want to communicate with honesty, dignity, and steadiness — even when the path ahead isn't fully formed, or when they're rebuilding it after a rupture already happened.
My Approach
Structure + empathy + narrative.
Structure — the scaffolding that makes change understandable
Empathy — the emotional intelligence that makes change humane
Narrative — the story that makes change meaningful
Arcana blends these three into a practice that helps people leaders and executives communicate with integrity, steady their teams, and move through complexity with more alignment and less harm.
This work isn't about spin. It's about coherence, courage, and clarity.
“Lara has an instinct for truth and timing. She knows when to push for clarity, when to hold space, and how to communicate in a way that people actually trust.”
Communications Leader
“Lara understands that communication isn’t separate from people strategy - it is people strategy. Her work consistently balanced transparency, care, and operational reality.”
HR Leader
“I saw how Lara made complex, high-stakes moments easier for managers to navigate. Her communication helped leaders show up more human, not just more prepared.”
HRBP
Arcana Applies Beyond Internal Change
Arcana is rooted in the belief that internal change and external perception are governed by the same underlying systems. Culture shapes credibility. Communication design determines whether trust holds under pressure. The way leaders speak to employees during uncertainty is the same architecture that later shows up in media coverage, investor confidence, employer brand, and public narrative. Arcana works at that structural layer - where internal clarity becomes external coherence, where tone carries more weight than talking points, and where poorly held change leaves residue the market remembers long after the moment has passed.
That's true whether Arcana comes in ahead of a change or after one, when the work becomes rebuilding trust and repositioning strategy so the organization is either more prepared next time, or steadier if it happens again.
Why This Work Matters
Change isn’t just operational - it’s emotional.
Teams don’t resist change; they resist confusion. They resist silence.They resist feeling unprepared, unheld, or unseen.
This is as true for your best news as your hardest. The merger announcement, the expansion, the new platform launch — good change still moves through a human system that runs on rumor and pattern-matching. The communications gap is the same.
Arcana brings clarity as care.
Why Arcana?
In tarot, arcana refers to “hidden truths.”
In organizations, it’s the emotional undercurrent that shapes how people move through uncertainty.
Arcana exists to surface what’s unspoken, name it with clarity, and build the narrative scaffolding that makes transformation possible.
Let’s talk
Interested in working together? Fill out some info and I will be in touch shortly. Whether the change ahead is difficult or overdue — or both — I'd like to hear what you're navigating.